Monday 2 May 2016

The Importance of Masterbatches, their types and market size

Masterbatches give color and many desired qualities to the plastic material. The color can range from black, white, and red to transparent colors and shades. The heat resistance, UV protection and other qualities to the final plastic products are provided by the use of appropriate masterbatch.  To give any desired color to the plastic products, pigments or additives are needed. These master batches provide the pigment. These pigments come in black, color and white. The mixing of these pigments gives birth to different colors. The masterbatch can be of plastic or rubber.

Basically, there are two types of masterbatch. The color masterbatch and additive masterbatch. The color masterbatch gives color to the plastic product. The additive masterbatch adds other properties like resistance or decide the texture of the plastic. Additive masterbatch also give anti –static, anti fouling, and lubrication qualities to the plastic. In addition to the basic colors, the manufacturers also give lot of shades and special effects to the plastic. These special effect can be marble, pearl, metallic, sparkle, granite, and phosphorescent. Masterbatch come in granular and rough cut form.  The granular form can be in pellets and mini pellets. The rough cut form comes in shreds and tiny chucks.

It is estimated that the market for masterbatches will grow up to 12 billion in next 4 years. The global masterbatch market Masterbatches Manufacturer & Supplier is segmented on the basis of color, region and application. The color component of the masterbatches is expected to play the major role in accelerating the growth of the market. This is because color of the master batch has many unique properties. The properties of the color help a plastic material to find role in various applications and industries. The color aspect of the masterbatch is fueled by the need for the final product users and makers to differentiate the product.  Almost all final products make rely on color for their marketing strategy. The brand of one company is differentiated from other by the use of particular color in logo and company branding.


Generally the growth will happen in the major developing countries and countries in south East Asia.  The growth of economy of these regions will expand the plastic industry. This expansion in plastic industry will lift the demand for masterbatches.  The change in manufacturing industry, where plastic is replacing the use of steel in consumer good is major accelerator of the demand for plastic as raw material. Since, the consumers goods are made with different colors and properties, the demand for masterbatches is bound to increase. The slowdown of world economy is not going Black Masterbatches Manufacturer in India  to have major downward impact on the demand of masterbatches. The reason is that the consumer goods industry will continue to grow to cater to the needs of growing population in developing countries. The shift towards use of plastic in consumer industry will increase the demand for color pigments such as masterbatches.